Taboola harnesses big data to power the future of online advertising

This post has been republished via RSS; it originally appeared at: Azure Data Explorer articles.

New York City–based Taboola is one of the world’s leading discovery platforms. It helps more than 1.4 billion monthly users explore what’s interesting and new across the open web, generating approximately 30 billion personalized content recommendations every day. When its on-premises solution required additional capacity and ongoing management, Taboola moved to Microsoft Azure Data Explorer to power its next waves of growth. Within a week of implementation, Taboola was able to transform billions of raw data logs into actionable, quality insights at unprecedented speed and scale.

 

 

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"Not only does ADX work, it works really, really fast, and it stays highly performant regardless of scale. It provides amazing interactive capabilities to the teams, which allow them to do a whole lot more."
Ariel Pisetzky
Vice President of Information Technology & Cyber,
Taboola

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