Top 4 ways to optimize your Microsoft Store listing

When publishing your app to the Microsoft Store, be sure to take advantage of the many options to make your Store listing stand out. Great video, text, and images can help create customer interest and drive purchases. Remember, your Microsoft Store listing will be many customers’ first exposure to your app. It’s crucial to make […] Continue reading Top 4 ways to optimize your Microsoft Store listing

Horror Lurks Beneath the Western Front in Achtung! Cthulhu Tactics on Xbox One

I’m excited to be here to share news of our upcoming turn-based strategy game, Achtung! Cthulhu Tactics. In partnership with publisher Ripstone, we are bringing tactical WWII combat to Xbox One later this year and you can get a sneak preview of what to expect in the brand-new announcement trailer above. We’re pretty familiar with the Second World War and the huge struggle for freedom pitting the Allied powers against the Axis forces. It’s an archetypal struggle of good vs evil that is rightly celebrated in life and fiction for the heroism and sacrifice that so many made. However, some… Continue reading Horror Lurks Beneath the Western Front in Achtung! Cthulhu Tactics on Xbox One

Play as the Jem’Hadar and Return to Deep Space Nine in New Star Trek Online Expansion

This year marks the 25th anniversary of the launch of “Deep Space Nine,” and the team behind Star Trek Online couldn’t wait to mark the occasion with our fourth full expansion: Victory is Life. The only way we could see to top our previous expansions was to not only introduce a new player faction in the Jem’Hadar, but also introduce a level cap increase from 60 to 65! Starting today, captains in Star Trek Online on Xbox One will have the opportunity to create a new captain in their own Jem’Hadar faction. All Jem’Hadar captains will be as formidable right… Continue reading Play as the Jem’Hadar and Return to Deep Space Nine in New Star Trek Online Expansion

Find out how gamers with disabilities helped design the new Xbox Adaptive Controller’s packaging

Packaging can be annoying for any consumer (see: wrap rage). But for people with disabilities, it often creates yet another challenge in a world riddled with them, an unnecessary obstacle that leads to frustration and a delay getting to the object inside. Recognizing that reality, Microsoft’s Packaging Design team faced a unique challenge in creating […] Continue reading Find out how gamers with disabilities helped design the new Xbox Adaptive Controller’s packaging

Accessible Unboxing of the Xbox Adaptive Controller

In May, we announced the Xbox Adaptive Controller – a first-of-its-kind controller for gamers with limited mobility, and we appreciate the overwhelmingly positive fan feedback received to date. On our journey of inclusive design at Microsoft, we are looking at extending this methodology and its principles—enabling and drawing on the full range of human diversity—to the complete consumer experience, including where that very journey starts – with product packaging. Our packaging is a series of moments that create a unique customer experience.  These moments can manifest themselves in many ways.  Physical touchpoints, visual or material cues and structural elements are… Continue reading Accessible Unboxing of the Xbox Adaptive Controller

Armored Warfare is Coming Soon to Xbox One

Ever since the launch of this free-to-play modern day tank shooter, My.com wanted to bring the experience to the Xbox One players – and it finally succeeded! In Armored Warfare, you become a tank commander of the future – a grizzled veteran in a broken world with allegiance belonging only to the highest bidder. The Armored Warfare world is dominated by powerful corporations that hire mercenaries like you to perform all kinds of tasks. From train heists to corporate espionage in locations all around the globe, you choose which missions you embark upon. There are a great many activities to… Continue reading Armored Warfare is Coming Soon to Xbox One