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By Julie Sanford, Vice President, Partner GTM, Programs & Experiences
Today we are pleased to share that we are extending the benefit of seller incentivization to all partners who have an Azure IP co-sell eligible solution on the commercial marketplace, helping to accelerate sales of your application sales. As Microsoft sellers engage with your co-sell eligible Azure solutions on the marketplace, you can reach a vast community of Microsoft-managed customers to drive more sales opportunities and accelerate your growth. For more information, visit: https://aka.ms/AzureIPcosellresources
Year on year, we have seen a 138% increase in marketplace sales and 214% in Azure IP co-sell revenue made on the marketplace. Today, we are announcing that having a transactable offer published on the commercial marketplace is a new baseline requirement to access co-sell benefits, and we’re partnering across our ecosystem to help organizations transition to the marketplace and access maximum benefits to grow their profitability.
Our customers are increasingly seeking to discover, try, and buy applications online, driving rapid growth in cloud marketplaces with continued expansion ahead. That is why we are positioning the Microsoft commercial marketplace as an essential platform for co-selling with Microsoft sellers and unlocking sales growth by helping customers make the most of their committed cloud investments. As a Microsoft partner, you can seize this enormous market opportunity by selling your co-sell eligible cloud-based apps on the Microsoft commercial marketplace.