Developing a SaaS offer for the commercial marketplace

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In this edition of “Mastering the Marketplace," Microsoft experts provide comprehensive information on SaaS offers, including how to create and publish a Saas offer on the Microsoft commercial marketplace, and the available pricing and billing models.


The webinar begins by defining: What is a SaaS offer?  If you intend to sell your SaaS product on the Azure marketplace or AppSource, creating a SaaS offer is a prerequisite. Customers can easily discover and subscribe to these offerings directly from their Azure subscriptions.


Next, the webinar addresses: Where can an Independent Software Vendor (ISV) go to build and publish a SaaS offer?  An ISV must have a Partner Center account to publish SaaS offers on the Azure Marketplace or AppSource through the Partner Center portal. By creating a Partner Center account and enrolling in the commercial marketplace, you can establish a publisher account, enabling you to publish your SaaS offer to Azure Marketplace or AppSource.


The webinar includes a demo showcasing various aspects such as:

  • Accessing the Azure Marketplace catalog and AppSource catalog.
  • Viewing the Azure Marketplace within a customer's Azure portal for seamless subscription to SaaS listings.
  • Partner Center dashboard, account settings, and essential areas completed during the Partner Center sign-up process.
  • Marketplace Offers section, where you can create new offers and complete the necessary steps for publication, including offer setup, properties, listing, preview audience, technical configuration, plan overview, co-selling with Microsoft, and reselling through CSPs.

The essential components of a SaaS Offer are also discussed:

  • Landing Page: Connects customers to the ISV, handles customer authentication, gathers subscription information, facilitates onboarding, collects additional customer data, and validates purchases.
  • Webhook: Notifies the ISV of changes in customer subscriptions, such as plan changes, suspensions, or cancellations. A demo includes a webhook payload for ChangeQuantity and examples of securing webhooks.
  • Admin Portal: Enables ISVs to manage customer SaaS subscriptions, utilize SaaS APIs and client libraries for actions and verifications. A demo illustrates how an admin portal might function.
  • SaaS Product: The actual product customers subscribe to and pay for.
  • Metered Billing: Allows partners to bill customers based on feature usage, defining dimensions, setting prices on plans, using metered billing APIs to report usage, and attaching authentication and payload. A Postman demo demonstrates raw API calls for clarity.

To learn more register to watch the recording! Developing your SaaS offer Registration Page


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