Five new capabilities for Microsoft Priva—now in Public Preview

This post has been republished via RSS; it originally appeared at: New blog articles in Microsoft Community Hub.

As privacy professionals gather for the International Association of Privacy Professionals (IAPP) Summit in Washington, D.C. on April 2-5th, we’re rolling out an expansion of the Microsoft Priva portfolio of products into Public Preview! Establishing transparent and ethical data practices to build and maintain customer trust has never been more important for organizations. Robust privacy solutions help organizations fortify their defenses, meet their existing and evolving regulatory obligations, and maintain compliance. Beyond that, organizations can also gain deeper insights into customer preferences, behaviors, and trends—all of which help to deepen customer relationships and foster trust. In our Priva announcement blog, we share an overview of the Priva product features entering Public Preview and share details on some of the Microsoft sessions, activities, and events happening at the IAPP Summit. And now in this blog, we delve deeper into each of the new Priva products and share information about how they work, their key features, and what challenges they help solve for customers. Let’s take a closer look. 


Priva Privacy Assessments

Organizations have their reasons for keeping data across their estate. But those reasons can change and drift over time, causing privacy and compliance risk. Also, assessing personal data use is often manual and time-consuming. And assessments can rapidly become outdated, increasing risk. Moreover, they may lose relevance when privacy impact assessments happen retrospectively.  


Microsoft Priva Privacy Assessments (in Public Preview) automates the discovery, documentation, and evaluation of personal data use across your entire digital estate. The solution is easy to customize and add your own privacy rules. The rules automatically identify changes in data processing and maintain an accurate account to build a complete compliance record for the responsible use of personal data. Privacy professionals use Priva Privacy Assessments to accomplish tasks like: 

  • Creating custom assessments 
  • Monitoring for changes in data processing  
  • Triggering assessments when a change in data processing is detected 
  • Evaluating privacy risks 

Get started with privacy assessments by reading more about them here.   


Priva Privacy Risk Management 

By giving organizations the capability to set up policies that identify and remediate privacy risks, Microsoft Priva Privacy Risk Management helps detect overexposed personal data so users can secure it. It also spots and limits transfers of personal data across departments or regions, and helps users reduce the amount of personal data stored.


Priva Privacy Risk Management helps: 

  • Identify personal data and privacy risks  
  • Automate risk mitigation and prevent privacy incidents  
  • Empower employees to make smart data-handling decisions 

Priva Privacy Risk Management includes built-in templates that can be customized to your own policy requirements. When policy matches are found, admins can review alerts and make decisions about how to handle the data and who to notify. Notifications can be configured for delivery via email or Microsoft Teams. And team members can take corrective action right from the notifications. Learn more about how to create data overexposure, data transfer, and data minimization policies. 


Priva Tracker Scanning 

For many organizations, the speed of technology, the proliferation of websites, and the evolving landscape of privacy regulations make managing and monitoring web tracker compliance a challenge. Every cookie, pixel, fingerprint, local storage object, and beacon have their own intricacies and implications for user privacy. And as people become more aware of their privacy rights, regulatory bodies are tightening their scrutiny of data collection and handling practices. Microsoft Priva Tracker Scanning (in Public Preview) helps organizations automate website privacy compliance monitoring and tracker management.  


Priva Tracker Scanning includes the following capabilities: 

  • Automate scans for trackers 
  • Evaluate and manage web trackers 
  • Identify other compliance issues such as missing privacy notices 
  • Streamline compliance reporting 

Tracker Scanning can also identify common compliance issues such as missing privacy notices or consent banners. Also, it includes a tracker library to house your organization’s trackers and dictate which ones to use for new or updated websites. Get started with tracker scanning by reading up on the full capabilities at


Priva Consent Management 

With fines for violating data regulations becoming more costly; properly managing a consumer’s data is imperative to build trust. Microsoft Priva Consent Management (\now generally available) is a solution that streamlines and optimizes the management of consent at scale across hybrid environments—helping organizations comply with data privacy laws and regulations. 


Priva Consent Management lets organizations create a tracker consent model through an easy-to-use guided process. The consent models support visitors in multiple regions with different language requirements and are highly customizable. Consent Management works in tandem with Microsoft Priva Tracker Scanning (in Public Preview). Read more about how to configure tracker scanning in preparation for building consent models now at


Priva Subject Rights Requests 

Many organizations rely on manual workflows to address subject rights requests like data access, rectification, or erasure. Not only does a manual approach take time and resources, but it also introduces more risk of human error and the potential for compliance risk. Microsoft Priva Subject Rights Requests (in Public Preview) automates the management and fulfillment of subject rights requests for data to be accessed, deleted, and exported—streamlining compliance adherence. 


Priva provides two pathways for fulfilling subject rights requests: one for personal data within an organization’s Microsoft 365 environment and another for data beyond Microsoft 365 (in Public Preview).  

  • For data within Microsoft 365 – Use this pathway for when you need to search for personal data within the boundaries of your organization’s Microsoft 365 environment, via the Microsoft Priva portal or the classic Microsoft Purview compliance portal. 
  • For data beyond Microsoft 365 – Use this pathway to search data assets, both Microsoft and non-Microsoft data stores, and across your entire data landscape, all from within your Microsoft Purview Data Map 

To learn more about Microsoft Priva Subject Rights Requests and how to fulfill subject rights requests both within and beyond Microsoft 365, visit


Privacy protection across your entire data landscape 

Microsoft Priva supports privacy operations across your entire data landscape—paving quick and cost-effective paths to optimizing compliance processes and meeting privacy regulations. With the addition of these new capabilities, the Microsoft Priva family of solutions can help organizations automate the management, definition, and tracking of privacy procedures at scale to ensure that personal data stays private, secure, and compliant with regulations. Visit the Microsoft Priva web page to learn more. 

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