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Taboola reports that they deliver personalized recommendations to more than a billion users every month and render 3 billion web pages daily. Setting up the data path, having the compute power, and operating the software stack to crunch all that data can be a herculean effort. In this talk, you'll learn how Taboola harnesses the power of Fastly and Microsoft Azure Data Explorer to quickly, simply, and cost-effectively analyze a reported 28 billion lines of edge delivery logs per day — and translates its insights into improved customer experiences.